margin by £1m-1.5m in its women’s skinny jeans line if more accurate forecasting data was used. Buying in line with the decline in market demand in 2021 would have resulted in 10-40k fewer units...

on it. It also increases sustainability efforts by helping reduce overstock and other inventory waste. To demonstrate the capabilities of TrendCurve+, WGSN released a sample report showing the...

come by tracking their momentum. On the opposite end of the spectrum are the Mainstreamers. Just because Innovators are driving something new and exciting, it doesn’t mean a Mainstreamer is ready...