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Overproduction case study: women’s skinny jeans
margin by £1m-1.5m in its women’s skinny jeans line if more accurate forecasting data was used. Buying in line with the decline in market demand in 2021 would have resulted in 10-40k fewer units...
From #Cottagecore to #Gothcore, what the data says about the rise of 'core' aesthetics
understand the evolution of these trends. TrendCurve+ forecasted the performance jacket, a style synonymous with #Gorpcore, to grow by 1.1ppt YoY into S/S 24 within the US men’s jacket mix. S/S 23...
WGSN Launches TrendCurve+
on it. It also increases sustainability efforts by helping reduce overstock and other inventory waste. To demonstrate the capabilities of TrendCurve+, WGSN released a sample report showing the...